My Story

Integration and technology-focused social strategist with nearly a decade in marketing, helping brands create connected moments that matter.

I launched my career in social with a simple Twitter strategy — attract clients by tweeting website headlines to brands that help increase conversions. That was in 2009. Simple but effective, garnering my first high profile clients; elite NBA and NFL athletes, thus launching my social career.

But it wasn’t until I got my agency start on the Cadillac brand, that I discovered the power of bridging the gap between digital and IRL experiences. Through my time with the team, I honed my influencer marketing, experiential and true 360 integration chops.

Over the course of my career, I’ve helped a few of the world’s most loved brands earn their social and content marketing stripes.