Social isn’t just the new cool kid on the block anymore. The medium has matured over the past decade for brands (yeah, it’s been that long, longer if you count Friendster and MySpace). The social space has evolved from another trendy marketing tactic to advertising powerhouse. So what’s next? You may have mastered earning likes and fan love but what else is social doing to grow your business — experiential, sales, CRM. Everyone wants an integrated campaign, and you know that many of your shoppers spend their days on social, but where do you start?